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Lifeline USA

LifeLineUSA - logoIn the early 1970s, Bobby Hinds was successfully selling life insurance in Madison, Wisconsin, but was becoming a health risk himself through heavy smoking and weight gain. The former University of Wisconsin boxing champ resumed exercise, including jumping rope. Encouraged by his fitness progress and fueled by a desire to be his own boss, he began making jump ropes from home. Consumer demand flourished, and Lifeline USA was on its way.

Lifeline USA is the leading manufacturer of functional training equipment. Having developed world class products such as the POWER WHEEL and the POWER PUSHUP 2, LifelineUSA's products are used by the world’s leading fitness professionals, strength coaches and physiotherapists to name a few. Lifeline USA products are portable, versatile, durable and affordable. The Strength Company is the official UK distributor for Lifeline USA products and is proud to be associated with this world class company.

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